Social Media Management, Strategy & Digital Comms

You want your surgeon to have precise experience removing that very same organ.
You want your chef to know how not to contaminate food.
And you should want the words that represent everything about your company to be done by an equally skilled, seasoned and experienced pro.

Don’t squander the opportunity to speak directly to your target audience, don’t muck up your hard work developing a brand with random and errant postings, and resist the lure to hire your neighbor’s niece to do the job just because she’s young and, obviously, knows how to open an instabook account. I’m sure she can do it, but here’s the case for hiring me to ace your social media needs:

Have you read Malcom Gladwell’s Outliers? Gladwell argues that achievement and expertise are the result of a combination of various crucial and sometimes seemingly superficial contextual factors. And timing. I am that outlier; you can’t find someone with more experience in social media than someone exactly my age with exactly my PR background.

I was born, graduated from school and started working at the dawn of the social media. I worked for a Fortune 500 bank when social media for business wasn’t a thing — there was just Friendster, MySpace, Tribe (remember Tribe?!), and a corny college connection site called Facebook for which you needed an invite. I was recruited to help launch a giant social platform in a time when there was no roadmap. And. We. Killed. It!

I have been working in social media my entire corporate career. I have years of seeing businesses try, succeed and fail. I have been studying with and from the leaders in the field, and my time and experience make me an actual expert in how social media can work for YOUR business.

It’s about strategy, not keeping the seat warm.

Here’s what I do:

Create & implement a social media strategy for a unified and professional presence. The idea of a strategy means there is a deliberate goal behind all the activity and a value to the content, not simply existing within a social media presence because everyone is doing it. This includes:

• Developing a daily post calendar for each platform. 

• Evaluating the analytics and monitoring the ever-changing social media formulas to conform to the best strategies for appearing in feeds and getting attention and engagement.

• Grass roots efforts to connect with specific people.

• Graphically designing attractive photos and posts and messaging; relying on poor quality photos or text just won’t get you what you need. 

I can also manage your accounts. I’ll create a calendar, research analytics, draft all the content, and do the postings across all platforms, too. Wanna know more about this full service? Contact me.